Tata Motors Offers Up to ₹3 Lakh Off on Nexon.ev in Its Latest EV Sale
Tata Motors announced substantial discounts on its electric vehicle (EV) lineup as part of its “Festival of Cars” campaign. This initiative aims to boost sales during the festive season, making EVs more accessible to Indian consumers. The company is offering discounts of up to ₹3 lakh on the Nexon.ev, alongside other attractive deals on various models.
Main Points
Tata’s Festival of Cars: Discounts on EVs
Tata Motors has launched its biggest promotional event, the “Festival of Cars,” which runs until October 31, 2024. This campaign is designed to encourage more consumers to switch from traditional internal combustion engine (ICE) vehicles to electric models. The discounts on Tata’s EV range are particularly noteworthy.
Significant Price Cuts on Popular EV Models
The Nexon.ev, one of Tata’s flagship electric SUVs, now has a starting price of ₹12.49 lakh, reflecting a discount of up to ₹3 lakh. This price reduction positions it competitively against its petrol and diesel counterparts, making it an attractive option for potential buyers.The Punch.ev, another popular model, is now available starting at ₹9.99 lakh, with discounts reaching up to ₹1.20 lakh. This makes the Punch.ev one of the most affordable electric SUVs in the market. Additionally, the Tiago.ev remains priced at ₹7.99 lakh, with no changes in its pricing structure.
Additional Benefits for Consumers
In addition to the price cuts, Tata Motors is providing six months of free charging at over 5,500 Tata Power charging stations across India. This offer includes both urban and long-distance travel, further enhancing the appeal of switching to electric vehicles.Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility Ltd., emphasized the company’s commitment to making EVs more accessible. He stated that the goal is to break barriers that prevent consumers from adopting electric vehicles, such as high upfront costs. The current campaign aligns with Tata’s strategy to make EVs as practical and affordable as traditional cars.
Discounts on Internal Combustion Engine Models
While the focus is on electric vehicles, Tata Motors is also offering significant discounts on its ICE models. Customers can enjoy reductions of up to ₹2.05 lakh on various popular models, including the Tiago, Tigor, Altroz, Nexon, Harrier, and Safari.
Breakdown of Discounts on ICE Models
Here’s a summary of the discounts available on Tata’s ICE models:
| Model | New Price (₹) | Discount (up to ₹) |
|---|---|---|
| Tiago | 4,99,900 | 65,000 |
| Tigor | 5,99,900 | 30,000 |
| Altroz | 6,49,900 | 45,000 |
| Nexon | 7,99,990 | 80,000 |
| Harrier | 14,99,000 | 1,60,000 |
| Safari | 15,49,000 | 1,80,000 |
These discounts vary based on the specific variants, making it a good time for consumers interested in purchasing new vehicles.
The Importance of the Festival of Cars
Tata Motors’ “Festival of Cars” campaign is strategically timed to coincide with the festive season in India, a period when many consumers consider making significant purchases, including vehicles. The combination of substantial discounts and additional benefits creates a compelling case for consumers to explore Tata’s offerings.Mr. Srivatsa noted that the festive season is a time for new beginnings, and the company is excited to provide customers with opportunities to own a Tata vehicle that embodies safety and innovative design.
