French President Emmanuel Macron has made headlines with his strong stance on keeping the popular Netflix series Emily in Paris based in its titular city. On October 11, 2024, Macron expressed his concerns after speculation arose that the show’s protagonist, Emily Cooper, might relocate to Rome in the upcoming fifth season.
In an interview with Variety, Macron stated, “Rome doesn’t make sense to me either. We will ask them to remain in Paris.” This comment sparked renewed discussions among fans and locals who view the series as a celebration of Parisian culture and lifestyle. The show, which stars Lily Collins as Emily, has become a global sensation and significantly impacts tourism in France.
Macron’s remarks highlight the pride he takes in the portrayal of France through Emily in Paris. He emphasized how the show positively influences the country’s image, stating it is “super positive in terms of attractiveness for the country.” He also revealed that he is “super proud” of his wife, Brigitte Macron, who made a cameo appearance in season four. He described her role as a significant moment for both her and France.
The creator of the series, Darren Star, explained that Emily’s potential move to Rome would introduce new dynamics and adventures for the character. However, this news surprised many fans who have come to associate Emily’s journey with the charm of Paris. Macron’s passionate defense of keeping Emily in Paris raises questions about whether his wife’s involvement inspired his commitment to retaining the show in its original setting.
In response to Macron’s comments, Rome’s Mayor Roberto Gualtieri took a humorous approach. He tweeted, “Dear Emmanuel Macron, don’t worry: Emily is doing great in Rome. And one can’t control the heart: let’s let her choose.” Gualtieri also remarked that Macron should focus on more pressing matters than a fictional character’s location.
Despite some criticisms regarding its portrayal of Parisian life, Emily in Paris has been credited with boosting tourism significantly. A study by France’s National Film Center found that nearly 10% of tourists chose to visit France after watching a movie or series, with Emily in Paris influencing 38% of those cases. The Paris tourist office now highlights filming locations from the show, contributing to increased visitor interest.
Macron’s enthusiasm for Emily in Paris reflects more than just personal pride; it underscores France’s broader cultural strategy. The show serves as a marketing tool for French tourism and lifestyle. Macron humorously declined any suggestion of making a cameo himself, saying, “I’m less attractive than Brigitte.”
As Emily in Paris prepares for its fifth season and potential storyline shift to Rome, Macron’s commitment to keeping it rooted in Paris signifies the importance France places on cultural representation and economic benefits derived from popular media.
